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Health experience design
Great healthcare doesn't just need a solution. It needs an experience.
No medicine, innovation or service exists in isolation. That’s why we design health experiences around real lives, fusing human insight with creativity, service design and technology so your solution succeeds in the real-world.
Our belief
Experience matters.
You can have the best medicine, product or intervention in the world, but if no one engages with it, feels confident using it, or fits it into their real life it will not deliver its potential.
Context is everything. By understanding that context, we build experiences that ensure solutions are easier to adopt, more effective to use and more likely to make a lasting difference.
Because our experiences matter. A thoughtfully designed experience can change how we feel about our health and care. It can build trust, shape belief and support long-term behaviour change, moving people emotionally and practically towards better health.
Why we started Momentum →
What we do
We design across all dimensions.
We combine behavioural science and human insight with service design, technology, communication and creativity, to ensure we consider everything that influences someone’s health experience.
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Product & brand
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Service & system
What drives us
Focused on impact.
We are impact and outcomes led and are committed to responsible business. Every experience we create must deliver meaningful results for people, organisations, our society and planet.
Our approach
We need to look at the whole.
Momentum is holistic by design. We bring those experts together around one challenge, combining behavioural science, service and system design, brand, creativity and technology, so the experience holds together end to end.
See our method →
How we work
From first conversation to lasting change.
Understand
We immerse in the real-world context, with the people who live and deliver the experience.
Bring together
We assemble a dedicated, diverse team of specialists around your specific challenge.
Design the whole
We co-create across disciplines so we have one connected experience that works from system to communication.
Build momentum
We move with agility, measuring the impact that matters.
Hello, I'm Helen
Ultimately, I think it's our experiences that really matter.
They shape our memories, leave their mark, and sit at the core of who we are.
I've worked in healthcare since 2007, and the part that has always pulled me in is experience design, the privilege of spending time with people to really understand what they are going through, and the creativity and care needed to change it for the better.
So I started Momentum to bring diverse experts together and design experiences with impact.
Helen Balcombe, Founder
Read the full story →The journal
Thinking out loud about health & experience.
Ideas, provocations and the occasional geeky rabbit hole from the Momentum team.
Building Momentum
Why I left the silos behind to start an agency about the whole health experience, and the personal experiences that made the decision for me.
Read the story →
Valuable friction
As AI removes every barrier, are we designing away the pause people need to make good health decisions? On somatic debt and behaviour change.
Read the piece →
Let's make it stick
Got a solution that deserves to succeed?
Tell us about your medicine, product, system or service. We'll show you what our health experience team could do for it.
Get in touch →