The journal

Thinking out loud about health & experience.

Ideas, provocations and the occasional geeky rabbit hole on behaviour, technology and the human side of healthcare.

Individual people on a zebra crossing
Point of view · 4 min read

When does a change in our health become our identity?

From a new diagnosis to the everyday realities of living with a long-term condition, our health can shape our sense of identity in ways that are deeply personal and often unexpected. I explore what influences these shifts, how they can affect the way we see ourselves, and why understanding them matters when we are looking to design better healthcare experiences.

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Assorted photos on beige wooden table.
Point of view · 4 min read

Why does experience matter?

Our experiences leave a lasting impression, shape our future decisions and actions and ultimately drive outcomes. So if we want our healthcare solutions to deliver on their potential and have a positive impact, we have to design every aspect of the experience that surrounds them.

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A person going about daily life in a food market
Point of view · 4 min read

From Patient Experience to Health Experience

A new perspective on patient experience, placing health experience design as the discipline that connects communication, services, psychology and healthcare systems.

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Helen Balcombe, founder of Momentum Health Experience
Founder note · 4 min read

Building Momentum

Why I left the silos behind to start an agency about the whole health experience, and the personal experiences that made the decision for me.

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A lone elephant crossing an empty road in the morning mist
Point of view · 5 min read

Valuable friction

As AI removes every barrier, are we designing away the pause people need to make good health decisions? On somatic debt and long-term behaviour change.

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Coming soon

More on the way

We're just getting started. Follow along on LinkedIn for new thinking as it lands.

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